It may be hard to believe the 2014 Frankie’s Dawg House hot dog eating contest winner got his start simply blogging about what he was eating. But, Jay Ducote, the man behind Bite and Booze, has hard work and social media to thank for his quite successful personal brand.
Ducote no longer works a 9-to-5 job, he is too busy hosting the Bite and Booze Radio Show on Talk 107.3, which recently won a Taste Award for the best food or drink radio broadcast in the country; marketing his own Louisiana barbeque sauce, which, by the way, is delicious (Go get some!); and appearing on Food Network’s “Cutthroat Kitchen.”
Not to mention, he keeps up with the Bite and Booze blog, which attracts 25,000 to 30,000 views each month; 1,177 Instagram followers; more than 9,000 Facebook fans; and nearly 5,000 Twitter followers.
However, he did find some time to come speak at our July meeting and told us how Bite and Booze was born. It all started with a Blackberry Bourbon Bone-in Boston Butt …
In September 2009, Ducote began writing about food and drinks in the Baton Rouge area as a hobby and even attended a food blogger conference, which is where he was informed he needed to be on Twitter.
In 2010, he represented LSU and won the Tony Chachere’s Tailgating Cook-off. Because the voting was online, this was the first time Ducote said he utilized social media promotion and TV publicity.
He then landed an appearance on Master Chef in early 2011 and, soon after, the Bite and Booze radio show. By October 2011, he was officially on his own.
On July 1, with three years of hard work behind him, Ducote launched Jay D’s Louisiana Barbeque Sauce, which sold almost 1,000 bottles in its first two weeks.
For Ducote, social media is not about driving blog traffic. It is about selling his personal brand to those who are generally interested, which, judging by his followers, is a lot of people.
Ducote’s Social Media Tips:
On average, Ducote’s Facebook post reaches 1,200 fans, so he knows what he’s doing.
- Ensure your brand’s name is available on all social media platforms (i.e. facebook.com/biteandbooze; twitter.com/biteandbooze, etc.). Jay claims to have gotten lucky.
- Keep up with content and trends for your own sake
- Be consistent with what and how often you post. For example, every Wednesday for the past two years, Ducote has featured “Whiskey Wednesday,” and August 2014 will be the second August of salads (time to start preparing your summer 2015 body).
So, what does the future hold for this local celebrity?
First off, a Cutthroat Kitchen viewing party at 9 p.m. August 10 at Lock & Key Whisky Bar. But, looking ahead, Ducote said he would like to have his radio show aired in other markets and continue to expand the Bite and Booze brand statewide — and maybe one day throughout the South.